I joined Cortex Hub to be an entrepreneur on 2015 January and it has been an interesting journey so far. Meeting new people with different backgrounds and work with them was amazing. Being here at the Cortex Hub helped gain a lot of experience especially in things such as presentations, research, leadership skills and so on. I have learnt so many things that coming up with the idea does not mean you have a business and registering a company does not mean you have an idea. When I had an idea of what my company will do, I was so sure that I have the business and forgetting that it is not for me but the people who will be using it. The most difficult part was to make people believe that my idea will change their lives. Looking at big companies who have made it you might think it’s easy but I learnt the processes of the company that it does not go smooth as you might think, there are challenges that makes you doubt if it’s going to happen. I learnt how to be a hard worker and be mentally strong.
“Think of what you want to be and go be it”
Road to becoming a successfully entrepreneur. While most people believe that building a company is tough, I’ve personally seem the coming up with and building a product that everyone wants is even tougher or maybe it’s one and the same thing I’m still confused by that.
Ideas don’t come from the sky. Nothing is more true in the pursuit of becoming a successfully entrepreneur. I’ve spent a good amount of time trying to come up with the perfect product that everyone will love and want to use. In my pursuit of this elusive idea, people all around the world were innovating at a rapid pace, I’d see new ideas from all over that world every single day. It was a bit depressing if I could put it that way. Basically my mistake was thinking that to be a great and successfully entrepreneur you had to come up with an amazing product that did not exist and only then will you be successfully. As I seat in front of my computer for weeks, it darned on me that ideas don’t come from the sky you need to go out there and look for them and experience the life you want to fix or build a product for.
While most of us think that having a product is half the job done, my time here has shown me that setting up a company is not as straight forward as one would think. There are a lot of moving parts that one has to learn and know about. When we founded TrioSpec I made a decision to do everything myself with no help from outside companies, from registering the company to filing for a tax clearance, I wanted to do and learn everything myself so that I would know the inner working of my own company. My understand was that by doing everything myself once I make the decision to hire someone to do the job I can then set realistic goal for what I expect the person to delivery based on my own experiences from actually doing the task. This has been a huge learning experience for me since by qualification I’m just programmer trying to figure out a number of things not even closely related to programming like drafting budget proposals.
Building a company has proven to be one of the most difficult things I’ve ever had to do in my life, the sleepless night, the constant traveling, the stresses of building a product, the short and unrealistic deadlines, the building of PowerPoint presentations, the 2am emails, the impromptu presentations and did I mention the sleepless nights. Having experienced all of these things in a short amount of time I can confidential say that I Love what I do. I might not be a successful entrepreneur just yet but I’m well on my way.
In entrepreneurship, you will not be judge by how great or awesome your product is, but you’ll be judged on how many people use and like your product.
The Cortex Hub is a privilege obtained through perseverance, sacrifices, commitment and hard work (as Thomas Edison would say, “There is no substitute for hard work.”) to better advance one’s ability to execute in the journey of entrepreneurship. A necessary business model that will start-up you to be a living business model. Enabling you to learn how to sell yourself before you sell a product and acquire & retain customers before committing to building a product. In a world were humans are moving from being primary production agents to becoming primary consumption agents, is your business model still relevant? Live your vision today and procrastinate your circumstances, because nothing is a waste of time if you use the experience wisely.
“I will not say I failed 1000 times, I will say I discovered there are 1000 ways that can cause failure.” Thomas Edison
I’ve started joining the Cortex Hub in January 2015, I joined this Organization with the aim of establishing my own business. I always wanted to own a business in my life and I have studied many business related courses like New Venture Creations which gave me passion about entrepreneurship.
Joining the Cortex Hub exposed me to many kind of opportunities that I never thought I would get in my life, opportunities that are mostly available on the Television and other countries of the world, I have never thought that an opportunity like this one will just come directly to the Eastern Cape, most people believe that opportunities like these are only available in places like Johannesburg, Cape Town and Durban and other places of the world.
Being here has thought me how to start an organization in ICT and what are the resources needed for the organization to be up and running. By coming here I have met many people with different Educational background and experiences. I formed a group with Three Gentlemen from different areas of the Eastern Cape, with the support of the Cortex Hub we’ve managed to Build our product and register our entity and we also made other sub businesses within our company.
Cortex Hub has thought me how to control my life and business at the same time and it has thought me that business is another person and I am also another person, what the business has is not mine and what I have is not what the business has but in order for it to grow and be successful I must sacrifice some of the things that I have in my life e.g. time, money and efforts.
Most of the things that I like about working with the Cortex Hub Entrepreneurs and the Board is that you have Access to networking opportunities, you can scratch each other’s backs, and you can get Support from Advisors and the remote team (Board).
“To start a business is not an easy thing to do, it’s not something you do because your friends are doing it, and you have to breathe business, sleep business, talk business and understand business.” Sinaye Kondile
Starting a business is never been easy especial from South Africa and also coming from the Eastern Cape Province. The first challenge you would face is the history or background of where you coming from. Now as an entrepreneur you have to live and meditate your dream or vision on a daily basis those are one of the lectures I have been thought by being at the cortex hub and also embracing on hard work as young entrepreneurs. Entrepreneurs are faced with many challenges when they are starting their business. The following are 3 key challenges that entrepreneurs face when starting their business. Fast-paced markets. Startups often face the challenge of not knowing whether there is market demand for their unique product or service as well as the opportune time to finally launch. Hesitating to launch a product or design allows room for completion to research and come up with similar inventions as yours that better serve the target audience you are all competing for. Small businesses don’t frequently have the conveniences of large budgets to market their inventions. Often entrepreneurs rely on their network to get the word out. Access to funding, It is one thing to have an innovative business idea that will disrupt an industry and another to not have access to fund your business idea. Unfortunately not all innovators have the luxury of capital at their disposal. Cortex hub have strategies in placed that have help up to overcome the above challenges. That’s my journey and lesson I got at the cortex hub.
“There will be obstacles, there will be doubts, there will be mistakes, but with hard work there are no limits”.